|
Recommended Reading |
|
( £ = priced in Pounds Sterling |
$ = priced in U.S. Dollars ) |
|
 |
Ogilvy on Advertising
by
David Ogilvy |
£ |
$ |
 |
Confessions of an
Advertising Man
by
David Ogilvy |
£ |
$ |
 |
Creative Advertising:
Ideas and Techniques from the World's Best
Campaigns
by
Mario Pricken |
£ |
$ |
 |
The Fundamentals of
Creative Advertising
by
Ken Burtenshaw, Nik Mahon, and Caroline
Barfoot |
£ |
$ |
 |
Advertising for Dummies
by
Gary Dahl |
£ |
$ |
 |
Small Business Marketing
for Dummies
by
Barbara Findlay Schenck |
£ |
$ |
